Privacy Policy

Introduction  :
1.1 At The Purple Feather (“Company,” “we,” “us,” and “our”), we highly value the privacy of individuals who visit our website located at (“Website”). In this privacy policy (“Privacy Policy”), when we refer to “you,” “your,” “yourself,” or “user,” we mean any natural or legal person accessing or utilizing the Website. If you are representing a business entity as a natural person, the terms “you,” “your,” and “yourself” also include reference to the business entity.

1.2 The Privacy Policy has been crafted in compliance with applicable laws and regulations to provide you with insights into the collection of information when you access our website. This includes details on the methods of information gathering, its potential usage, and the measures we implement at The Purple Feather to ensure its security.

1.3 The Company has provided this Privacy Policy to enlighten you on the following:
i) The types of data or information shared by you with us and collected by us;
ii) The purposes for which such data or information is collected;
iii) Our security practices and policies at the Company;
iv) Our policies regarding the sharing of data with third parties or any other stakeholders.

Collection of Information : 
2.1 The “Information” provided by you to the Company or collected from you by the Company may include as below

2.2 Personal Information for the purposes of this Privacy Policy shall include, but not be limited to:
i) Your username along with your password;
ii) Your name;
iii) Your address;
iv) Your telephone number;
v) Your email address or other contact information;
vi) Your date of birth;
vii) Your gender;
viii) Information regarding your transactions on the Website (including sales or purchase history);
ix) Your financial information such as bank account details, credit card, debit card, or other payment instrument information, including one-time passwords;
x) Internet Protocol (IP) address;
xi) Any other information provided during your registration process, if any, on the Website; or
xii) [Identification code of your communication device used to access the Website or otherwise interact with the Company].

2.3 Personal Information may be collected through various means, including when you utilize certain services offered on the Website. These instances encompass, but are not confined to, making an online purchase, participating in online surveys or contests, engaging with the Company’s customer service via phone, email, or other channels, or sharing user reviews on items available on the Website.

2.4 We may receive Personal Information about you from third parties, such as social media services, commercially available sources, and business partners. If you access the Website through a social media service or connect a service on the Website to a social media service, the information we collect may include your username associated with that social media service, any information or content the social media service has the right to share with us (such as your profile picture, email address, or friends list), and any information you have made public in connection with that social media service. By accessing the Website or otherwise engaging with the Company through social media services, or by connecting any Website to social media services, you are authorizing the Company to collect, store, use, and retain such information and content in accordance with this Privacy Policy.

2.5 You represent that the Personal Information you provide to us from time to time is and shall be correct, current and updated and that you have all the rights, permissions and consents to provide such information. Your providing the data/ information and the Company’s consequent storage, collection, usage, transfer, access or processing of the same shall not be in violation of any third-party agreement, laws, judgments, orders or decrees.

Purpose and Usage of Personal Information :

3.1 The Company does not disclose, transfer, trade, rent or sell your Personal Information in any manner, except as specified herein or if you express your consent towards the same.

3.2 Information provided by you is used only:
i) To facilitate your use of the Website;
ii) To respond to your concerns, inquiries or address your requests for information about the various services we offer;
iii) To provide you with information about Company’s services/products and send you information, materials and offers from the Company;
iv) To send you important information regarding the Website, changes to Company’s terms of service and various policies and/or other miscellaneous information;
v) To send you surveys and marketing communications that the Company believes may be of interest to you;
vi) To personalize your experience on our Website;
vii) To complete and fulfill your purchase, if you purchase any content or avail of any service from the Website, for example, to have your payments processed, communicate with you regarding your purchase and provide you with related customer service;
viii) To administer product downloads;
ix) To conduct internal reviews and data analysis for the Website (e.g., to determine the number of visitors to specific pages within the Website);
x) To improve the services, content and advertising on the Website;
xi) To protect the integrity of the Website; 
xii) To comply with legal requirements and disclosures provided under the laws of India.

Cookies & Shared Objects : 
4.1 Cookies (often known as internet cookies) are text files with small pieces of data — like a username and password — that are used to identify your computer as you use a network. Specific cookies are used to identify specific users and improve their web browsing experience. Data stored in a cookie is created by the server upon your connection. This data is labeled with an ID unique to you and your computer. When the cookie is exchanged between your computer and the network server, the server reads the ID and knows what information to specifically serve you.

You have the option to erase or block these cookies from your computer. By configuring your computer’s browser settings, you can choose to receive alerts when we attempt to send you a cookie, with the option to accept or refuse it. However, please note that disabling cookies may prevent you from accessing certain features of the Website.

Advertising :
We do not disclose your Personal Information to third parties for their marketing and advertising purposes.

Links to other third party sites

5.1 The Website may offer third-party information and links to external websites not affiliated with or operated or controlled by the Company, including but not limited to payment gateways or social networking platforms. The Company bears no responsibility for communications between you and the third-party websites in any form whatsoever.

Security Practices and Procedures :
6.1 The security of your Information is very important to the Company. We follow the best practices to ensure that no breach happens with regards to your details and information stored at our end for transactional purposes.

6.2 In the event of any breach of your Personal Information, the Company will, without unreasonable delay, notify you of it by email.

Miscellaneous :
User Rights and Discretion
7.1 All Personal Information provided to the Company by you has been voluntarily provided. You retain the right to withdraw your consent at any time in writing by sending an email to us at, in accordance with the terms outlined in this Privacy Policy. However, please note that withdrawal of consent will not apply retrospectively but from the date of such withdrawal. If you choose not to provide your Personal Information or consent to its usage, or subsequently withdraw your consent, the Company reserves the right to discontinue the services for which the information was sought.

7.2 Any modification, or review of your personal information is within your rights. However, we are not responsible for the authenticity of the Personal Information provided by you.

7.3 You agree and acknowledge that all amendments are subject to resonable restrictions as per applicable laws and regulations

Important Disclaimer regarding Personal Information :
While the Company ensures complete security and confidentiality of your Personal Information, we advise caution when sharing your Personal Information with any third party claiming affiliation with the Company via separate emails, phone calls, etc. The Company disclaims any and all liabilities arising from claims due to your own negligence or willful misconduct, and we do not accept responsibility for such occurrences.

Change in Privacy Policy:

8. We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Further Acknowledgements :

9. You hereby acknowledge and agree that this Privacy Policy:

a) is clear and easily accessible and provide statements of Company’s policies and practices with respective to the Information;

b) provides for the various types of personal or sensitive personal data of information to be collected;

c) provides for the purposes of collection and usage of the Information;

d) provides for disclosure of Information; and

e) provides for reasonable security practices and procedures.

Grievance redressal :

10. The Company respects your privacy and if you do not want to receive any kind of communications from or have any grievances to share, please report to:

Email :